IKECHUKWU MICHAEL

Brand, Product Design and Management

Nigeria, NG.

About

Results-driven Product Designer and Manager with a proven ability to translate complex user pain points into intuitive, high-impact digital solutions. Expert in leveraging design thinking, prototyping, and strategic product management to achieve significant user satisfaction and drive measurable business growth.

Work

DATAFRIK.CO

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Design Lead

Remote, Nigeria, Nigeria

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Summary

As Design Lead, I created a visually compelling and intuitive website interface, effectively boosting Datafrik's online presence and mission communication. I also created the building blocks and foundations for the brand creating the visual elements and messaging that positioned the brand in the global market.

Highlights

In two months, I conducted brand research and crafted the messaging that positioned the brand globally.

Spearheaded brand design initiatives to effectively communicate Datafrik's mission, fostering stronger user engagement and brand recall within the EdTech market. This led to an increased online presence and followership on instagram, X (previously Twitter, and TikTok. The brand experienced a 50% increase in followership after the role out of the brand weekly posting timetable.

Applied direct theories of advertising to brand campaigns to drive conversion rates, while tracking optimal key performance metrics in real time to effect changes on a weekly basis to cope with the dynamic global market.

DATAFRIK.CO

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Product Manager

Undisclosed, Nigeria, Nigeria

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Summary

As Product Manager, strategized and launched a new subscription model, achieving an 85% increase in recurring revenue for Datafrik.

Highlights

Strategized, developed, and successfully launched a new subscription model, driving an impressive 85% increase in recurring revenue for Datafrik.

Managed the full product lifecycle from concept to market, ensuring alignment with business objectives and user needs for the new revenue stream.

Implemented data-driven product strategies, optimizing feature sets and pricing to maximize market adoption and financial performance.

VT MONEY

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Brand Identity Designer

Undisclosed, Nigeria, Nigeria

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Summary

As Brand Identity Designer, created critical touch points that significantly increased brand recognition for the FinTech company.

Highlights

Designed and implemented strategic brand identity touch points, significantly increasing brand recognition across digital and traditional channels for VT Money.

Elevated brand visibility through innovative design solutions, strengthening market presence within the competitive FinTech industry.

ONYYX BY GAGA

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Brand Identity Designer

Undisclosed, Nigeria, Nigeria

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Summary

As Brand Identity Designer, developed foundational brand elements, successfully positioning the fashion brand with its target audience.

Highlights

Developed comprehensive brand foundational elements, establishing a strong visual identity that firmly resonated with the target fashion audience.

Conceptualized and delivered core branding assets, enhancing market positioning and appeal for the ONYYX BY GAGA fashion venture.

Education

MIVA PRIVATE OPEN UNIVERSITY

Lagos, Nigeria, Nigeria
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BSc Mass Communication and Media Studies

ALT_SCHOOL AFRICA

Lagos, Nigeria, Nigeria
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Diploma Product Design

Languages

English

Certificates

Adobe Photoshop Course

Udemy

Skills

Product Design

Product Design, User Experience (UX), User Interface (UI), Prototyping, Micro Animations, Interactions.

Brand & Identity Design

Brand Identity, Brand Recognition, Visual Identity, Branding Assets.

Design Software

Adobe Creative Cloud, Figma, Adobe Photoshop.

Digital Design

User Interface Design, Motion Design.